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Food Retail

Fresh fruits and juice

John DoeJ
EntrepreneurRoseLocationNairobi, Kenya
Project status
100%funded
$113raised
Disbursedon January 5, 2025

My name is rose juma, a single mother to three children and a passionate business lady, My journey in the world of business began in 2020 when I started as a fruit and juice vendor right here in Nairobi, specifically in Kangemi area.

I embarked on this venture as a humble hawker, pushing a wheelbarrow filled with fresh fruits through the streets. Over time, I realized that to minimize losses, I needed to do more than just sell whole fruits. I started blending fruits to create delicious juices, especially for those fruits that had a shorter shelf life.

One of the significant challenges I faced was during school holidays when my customer base dwindled. Since most of my customers were students and teachers, this posed a real challenge to my business. However, I didn't let this setback deter me. Instead, I adapted to the situation.

As my business began to grow, I took the initiative to set up a small kiosk near a local school. I also invested in a bicycle, which allowed me to efficiently fulfill orders from various shops and businesses for my juices. This expansion proved successful, as I started to attract more customers than ever before. By focusing on catering not only to students but also to shops and hotels, I managed to stabilize my income even during school holidays.

A vital lesson I learned during this journey was the importance of taking calculated risks. I sought advice from different friends and mentors, and I wasn't afraid to invest in more fruit and equipment to expand my business. The key to my success was my unwavering determination and resilience. Even on days when sales were slow, I knew that tomorrow held new opportunities.

I run a fruit selling business which generates 15 to 20,000 Kenya shillings a month.

I am proud to say that my business has flourished. I now generate profits exceeding 15,000 Kenyan Shillings per month, even after deducting all expenses. My journey from a humble fruit hawker to a successful juice vendor is a testament to the power of perseverance, adaptability, and unwavering belief in pursuing what I love.

The profits I make I invest back into the business to expand and reach more customers.

hello lenders,

The funds will bosst my business through stocking of fruits.

I will buy fresh oranges, apples, bananas,carrots, avocadoes, pineapples and a small blender.

Thank you for supporting my business.