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Food Retail

Fish for good health

John DoeJ
EntrepreneurOkindaLocationKisumu, Kenya
Project status
100%funded
$49raised
63%paid forward

Hi, I am Fred Okinda, an enthusiast agribusiness entrepreneur with interest in fish farming and subsequent value addition along the value chain.

I am a lucky beneficiary of basic education from my country Kenya. It was all fun and flair up until I did my primary certificate national examination.

All through high school education, paying school fee was a challenge for my parents. It got even tougher after my mother who was the bread winner passed on when I was in form two. That did not deter me from achieving my goals.

After undertaking trainings as an aquaculture specialist and practitioner, I thought it would be prudent to run my own business by farming fish in cages in the lake(Victoria)

After thinking through, the production costs are way so high and therefore capital intensive. I therefore think owning a fish outlet is manageable with less risks involved.

I am into food vending business where I stock whole fish in deep freezer for purchase by clients.

As a substitute to read meat, fish has become a common meal in different household tables boasting high protein. This has seen an increase in its consumption and demand.

As a career aquaculture practitioner I find this niche good to elevate and maximize profits. Moreover, fish(tilapia) and it's products are mainly found around the lake region. Therefore bringing the product and services closer to customers in the City set-up is not just good for business but also providing an alternative to the clients on the type of meals available. Hence they'd adjust to meet their preference.

The product and services costs are pocket friendly, set according to the prevailing market trends with a unique touch as compared to competitors. This eventually sees a good traffic of sales and revenue collection.

The profits realized from the sale of our products are used to pay premises rent, pay staff, make sure compliance is updated and expansion of the business in terms of inventory and marketing.

Hi, thank you all for choosing to back my project.

However my expectations and application figure has not been generated, I find this helpful as a starter. I believe my credit limit will grow as my membership within the community also grows by days.

I'd like to use this money to increase my inventory which will in turn up scale my sales turnover. The profits realized from this will also help settle business premises rent.

Thank you.