I am the third born in a family of five children and grew up in the Rift Valley, where I completed my elementary education.
Life in a large family was not without its challenges. My parents worked tirelessly to provide for us, relying solely on income from the family farm.
Often, we had to miss school to assist with farming activities, as every pair of hands was needed to sustain our livelihood.
These experiences shaped me, instilling in me a deep sense of responsibility, resilience, and a determination to make the most of any opportunity.
During my formative years, I developed a passion for agribusiness, realizing that agriculture, when combined with entrepreneurial thinking, could have a greater impact.
This realization, along with my belief that giving up is never an option, became my guiding philosophy in life.
After completing college, formal employment opportunities were not forthcoming, so I returned to my roots and ventured into small-scale farming.
I started modestly, reinvesting every earning back into the farm (shamba) and steadily working toward success.
In 2017, my journey faced a major setback when I was involved in a car accident that left me unable to work for an extended period. It was a challenging phase, but I remained determined to rebuild my life.
Today, I am proud to have established a promising technology business in Nairobi, specializing in gadgets like phones and computers.
This business has proven to be both profitable and scalable, providing me with the opportunity to work toward new goals.
The hope and determination that once fueled my farming ambitions now drive my efforts in this new venture.
As the business continues to grow steadily, I remain optimistic and committed to its success, working hard to realize its full potential.
My business operates in the technology sector, specializing in the sale of gadgets such as refurbished laptops, phones, networking cables, accessories, and other electronic devices. I am based in Nairobi, Kenya.
What makes this business model unique and efficient is that I currently do not stock inventory. Instead, I partner with established businesses that sell similar products.
My focus is on digital marketing, which drives customer inquiries. When a customer places an order, they pay a deposit.
I then source the product from a partner business by making a down payment, delivering the item to the customer, and collecting the remaining balance.
After completing the transaction, I settle the balance with the supplier and retain the profit.
This model allows me to concentrate on marketing and customer service while minimizing the risks and costs associated with holding inventory.
As the business grows and we build financial capacity, the goal is to start stocking inventory, which will significantly increase profit margins.
I attribute my ability to run this business effectively to the digital marketing skills I acquired through free resources on YouTube. This self-learning approach was both affordable and invaluable in establishing my business.
Currently, my operational costs are manageable, as follows:
• Rent and office services: 20,000 KES per month
• Digital marketing expenses: 1,000 KES per day
• Transport to work: 300 KES per day
• Additional costs:
o Internet services payment of 15,000 KES annually
o City council permits 15500 KES per year
Despite these expenses, the business is profitable. I earn an average net profit of 2,000 KES per day. This sustainable income, combined with my low-cost business model, positions me to scale the business and achieve even greater success in the future.
I will use this loan to by a digital marketing course online which will help learn how to boost digital marketing initiative.
I will also buy accessories to start creating tiktok videos to enhance my business online, i will run Facebook & google ads.
When i do the above, the business traffic online will increase leading to business growth and profitability .
I will be in a better position to take care of my family and those around me who depend on my income.
Digital marketing domination for profitability
I am the third born in a family of five children and grew up in the Rift Valley, where I completed my elementary education.
Life in a large family was not without its challenges. My parents worked tirelessly to provide for us, relying solely on income from the family farm.
Often, we had to miss school to assist with farming activities, as every pair of hands was needed to sustain our livelihood.
These experiences shaped me, instilling in me a deep sense of responsibility, resilience, and a determination to make the most of any opportunity.
During my formative years, I developed a passion for agribusiness, realizing that agriculture, when combined with entrepreneurial thinking, could have a greater impact.
This realization, along with my belief that giving up is never an option, became my guiding philosophy in life.
After completing college, formal employment opportunities were not forthcoming, so I returned to my roots and ventured into small-scale farming.
I started modestly, reinvesting every earning back into the farm (shamba) and steadily working toward success.
In 2017, my journey faced a major setback when I was involved in a car accident that left me unable to work for an extended period. It was a challenging phase, but I remained determined to rebuild my life.
Today, I am proud to have established a promising technology business in Nairobi, specializing in gadgets like phones and computers.
This business has proven to be both profitable and scalable, providing me with the opportunity to work toward new goals.
The hope and determination that once fueled my farming ambitions now drive my efforts in this new venture.
As the business continues to grow steadily, I remain optimistic and committed to its success, working hard to realize its full potential.
My business operates in the technology sector, specializing in the sale of gadgets such as refurbished laptops, phones, networking cables, accessories, and other electronic devices. I am based in Nairobi, Kenya.
What makes this business model unique and efficient is that I currently do not stock inventory. Instead, I partner with established businesses that sell similar products.
My focus is on digital marketing, which drives customer inquiries. When a customer places an order, they pay a deposit.
I then source the product from a partner business by making a down payment, delivering the item to the customer, and collecting the remaining balance.
After completing the transaction, I settle the balance with the supplier and retain the profit.
This model allows me to concentrate on marketing and customer service while minimizing the risks and costs associated with holding inventory.
As the business grows and we build financial capacity, the goal is to start stocking inventory, which will significantly increase profit margins.
I attribute my ability to run this business effectively to the digital marketing skills I acquired through free resources on YouTube. This self-learning approach was both affordable and invaluable in establishing my business.
Currently, my operational costs are manageable, as follows:
• Rent and office services: 20,000 KES per month
• Digital marketing expenses: 1,000 KES per day
• Transport to work: 300 KES per day
• Additional costs:
o Internet services payment of 15,000 KES annually
o City council permits 15500 KES per year
Despite these expenses, the business is profitable. I earn an average net profit of 2,000 KES per day. This sustainable income, combined with my low-cost business model, positions me to scale the business and achieve even greater success in the future.
I will use this loan to by a digital marketing course online which will help learn how to boost digital marketing initiative.
I will also buy accessories to start creating tiktok videos to enhance my business online, i will run Facebook & google ads.
When i do the above, the business traffic online will increase leading to business growth and profitability .
I will be in a better position to take care of my family and those around me who depend on my income.