Online marketing for my nail & spa services

Ida

Kikuyu, Kenya

100% paid forward

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How it Works

Entrepreneur

Name

Ida

Member since

June 2014

On-time repayments

59 installments • 95%

About Me

I am budding Kenyan entrepreneur in the beauty industry. I am creative and have found a way of making my hobby profitable. I am looking to Zidisha investors to invest in my business idea as I do not have the required source of income to fund my business fully at this point in time.

With the help of a previous Zidisha loan, I began my business. After a few months of operating a mobile nail salon, it became very challenging and I opted to look for a small space I to rent. This central location in Nairobi enabled me to service more clients in a day and my business picked up well.
2 years later i run into some financial challenges with growing overheads of rental spaces and business permits. I decided to partner with another person, though eventually we had to shut down operations due to many challenges.

My clients kept asking me to reopen, and I begun to offer services at the comfort of their homes. Through their encouragement and my rapport I have been able to reactivate some loyal clients.

Seeing as I have low overheads, I retained the old equipment and only replenish supplies as needed. I now work 3-4 days a week to serve my clients. Meanwhile, i work a 30-hour work week that assists me to earn a humble income to meet my family's basic obligations.

I have decided to rebuild my Nail & SPA Business with the seed capital I will raise from the investors to expand the business further, and provide for my family.

My Business

The seed capital I will raise will go into marketing my mobile Nail & Spa services. Because my business is new and little known, I have decided to invest my next loan into marketing my business. This will primarily include incentives/discounts, and Social media marketing via Facebook, Instagram & WhatsApp to drive both awareness and sales. This will help me to attract more clients and I will be able to double my customer base in the coming months.

In my current capacity, I cannot handle large group bookings or events. Hence I use an assistant from time to time.

On average I make KES 10,000-12,000 per week. Working 3-4 days a week and a 30% profit margin. I need about KES 50,000 which I intend to raise from some savings and this top-up loan.
With Marketing I can hire a fulltime assistant, serve more customers, expand our range of beauty services to cater to our clients’ needs i.e. facials, body scrubs and other beauty treatments.

Seeing that I have another source of income that caters to my family’s basic financial obligations, this spa business can sustain itself and eventually grow to support both my family and community as my main job.
I am very passionate about making people beautiful, and love connecting with my clients at a personal level. Others even consider it free therapy as I speak into their lives as I serve them!

Please invest in my business and help me achieve my financial independence goals. I trust you will find it viable and worth investing in. Thank you.

Project Proposal

This loan will go towards social media marketing for my mobile Nail & Spa business. Creating an online presence will help me attract more customers, especially, group bookings and events which have a better margin. I will then be able to retain the services of a full-time beauty therapist to assist me to attend to my new clients as I work on client management.
The primary target will be creating online adverts on Facebook and Instagram to create client awareness and acquire new clients.