Develop a website for "Alien Youth Designs" online clothing / accessories store

Entrepreneur

About Me

My name is Betty Mulatya. I was born and raised in Nairobi but I currently live in Malindi. I am a real estate agent and currently run my own real estate and hospitality business called Perazim Kenya (www.perazimkenya.com; Facebook and Instagram: Perazim Kenya). I also operate a clothing and shoes business.

My Business

Perazim Kenya offers real estate investment opportunities at the coast of Kenya. We also offer property management services for residential and commercial buildings.

Loan Proposal

Dear Lenders,
I must begin by expressing my heartfelt gratitude for your support and funding me with my first loan. With that loan, I was able to add more good quality bags on my page and this increased my market base and customers. We now have 203 likes and the numbers are increasing. https://www.facebook.com/alienyouthdesigns
I made a profit of $ 250 and I actually spoiled myself with a visit and picnic at the Nairobi National Park with some friends. I was also able to share my experience with my friends and the youth groups I work with and I know that they are on the process of joining Zidisha and empowering themselves financially. One of the challenges I faced was making deliveries in Nairobi because I am now based in Malindi. My sisters and a friend are now on board helping with the deliveries whenever I am strained.
My dream to have an all inclusive one stop online shop that stocks clothes, footwear and accessories for all sizes and gender is coming to reality and I am very proud of this. This is why I am here to request for my second loan.
My next business strategy is two part: to have a simple and unique website that will showcase my products and also allow my customers to make their orders on the website to ease delivery and processing of orders. This will allow me to also share relevant content, videos and pictures related to my business.
Secondly, According to my market analysis, jewelry and shoes are a girl's best friend. My customers have requested that we should add these to the page and subsequently the website. Indeed men are also catching up and requesting for good shoes and jewelry (silver jewelry is quite popular). I will begin with women's shoes and accessories and later add men's shoes and accessories.
One of my friends is a web designer and online marketer. With our combined skills, we will be able to make and promote the site. The risk associated with this move is increased operational costs of $ 60. New and target specific market base will counter this risk. Here is the breakdown of the running costs (USD):
1. Website and hosting costs - $ 60
2. Cost for purchasing new bags - $ 170
3. Cost for purchasing shoes- $ 110
4. Cost for purchasing jewelry - $ 102
5. Cost for Transport and delivery- $ 64
6. Internet costs - $ 35
I will use the loan that I receive and an additional $113 that I saved from my previous sales to meet these costs. With your help, I am realizing my financial freedom and I know that my friends and the youth groups I work with will see this as a challenge and pursue their financial dream of running a successful online business.
Looking forward to sharing my progress report with you.

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Loan Info

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