Hair and beauty supplies for my salon

Entrepreneur

About Me

I was born in a family of 6 children with i being the first born. i was raised up in Sega town, went to school, both primary and secondary in Kitale town, I went to Amagoro primary and later Manor House High school . I finished, in the year 2009.

i joined Vera Beauty College for a short course in Hair Dressing and managed to graduate with a Diploma after six months. this I did to have myself busy as i waited for my results which were out in early March 2010.

I got a chance to do a Diploma in Secretarial studies in Mombasa Technical Training College in July, this I finished in 2013. I then started looking for jobs so that I could have some money on my own. I wasn’t lucky enough in the one year I was in Mombasa after finishing my course. since i had done a course in hair dressing what i did lack was capital to start my own beauty salon.

My Business

I started a hair salon in my home area back in Sega. I got a strategic place at the Sega stage /bus terminal. Got a room to rent at $20 per month and tried on getting items that I needed for the hairdressing work. I started the business with $88.90 registered my business with $16.60 paid rent $20. With the remaining items I bought some basins and shampoos $10 and various weaves $20.00 with the balance $5.9 on miscellaneous expenses. This capital was raised from my family and friends. I thank them for the support they've given me.

I consider my hair salon an upscale, full-service beauty salon. I offer a wide range of services that include; Hair cuts, relaxers,perms,colours,shampoo,conditioning, curling, reconstruction, weaving. Nails manicure, pedicure, polish,sculptured nails.

Products
As for my products i was selling a small range of hair products due to my capital constraints, but thanks to Zidisha community i have increased my products to a wide variety suiting my clients needs. I provide quality hair, nails, and a few skin products.
My hair salon apart from the competition is my commitment to providing all of these in one roof. From the Zidisha Loans i have emerged among the top five competitors in Sega. zidisha indeed is transforming lives and not forgetting my life

Pricing
the brand name products range in cost from $ 5 -$20. these costs do not vary from other competitors as there is a standard price salons may charge for these products. my markup price is at 60% above costs for retail price range of $24-$30. this is standard pricing in comparison to my competitors' pricing.

Services
my services average $ 15.0, with a range of $ 3.00 for hair trim to $20.00 complete beauty package ( hair, facial,manicure and pedicure). these process are lower than my competitors.

Customers
My customers are mostly ladies, women and school girls and also college girls some too are men. The luo people like fashion and therefore frequently visit the salons in the area so as to make sure their hair is well done. As for the college girls I get frequent customers from the Sega Youth Polytechnic, Silicon College among others. As for school girls I get frequent customers weekly mostly from those who are day schooling as for the Boarding school girls I mostly them while they have closed for holidays.
In a day, when work is good I make $ 35.00, after my expenses in a day add up to $6.50 leaving me with $28.50, of which I have to provide myself meals and transport to my business.

Advertising
my advertising strategy is simple one; satisfied clients are my marketing tool. when a client leaves my business with a new look, he or she is broadcasting my name and quality to the public. thus most of my clients are referrals.

My monthly expenses are as follows monthly gross $300.00
Hair salon rent $ 30.00
Salon inventory $45.00
House rent $25.00,
food p.m. $70.00
Emergency $40.00
Transport to my salon $15.00
Mum and Dad $75.00 for their own necessities or needs

Loan Proposal

1. Hair Styling Station
I choose to fashion my own using my old desk and mirror to the wall by creating a vanity table properly to provide a great look at an inexpensive price, or find a second hand one with enough storage for my essential beauty tools. Whichever will be cheap as am looking forward to spend not more than $38.00

2. Hair Steamers and Hair Processors
They are actually one in the same but are called different names. These are used during deep conditional treatments and are after a good head massage. They are also used as part of color application procedures and help to set the color. Looking forward to spend not more than $22.00.

3. Shampoo Bowls
This is a sink that I will use to wash my clients head and hair in and is especially designed to accommodate the neck while I go about the business of preparing their hair for styling. They are used to rinse perm solution dyes and rinses from the hair and are a great place to warm my hands during a long cold work day as now during the long rainy season from March to May and cold season from June to July in Kenya. Am hoping to spend $27.00

4. Hair Clippers and Combs
This will ensure I have a variety adding to the ones I have, clippers and blades along with scissors to work with. I know what kind works best with my customers different hair styles needs, this will ensure I have an ample supply so that I don’t get stuck needing something I don’t have. Looking forward to spend $ 11.00.

5. Hair Salon Supplies or Inventory
These are needed for the smooth running of my hair salon. These include depilatory wax, clothe clips, wax heating unit, application spatulas, tweezers, pain relieving, post-depilatory lotions for waxing. Will spend $11.00.

6. Manicure and Pedicure
Inventory of cotton, clippers, cuticle scissors, nail polish remover, nail files moisturizers, many different colors of nail polish, cans of nail dry. Will part away with $33.00.

7. Shampoo, Cutting and Styling Hair
Inventory to be purchased at $44.00 include: hair spray, shampoo, conditioner, containers of sanitizing concentrate, rollers, curling irons, frosting caps, hair dyes, bleaches, straighter, products for perm, styling products, mixing bowls and spatula.

Having added the above mentioned inventory to my hair salon, I remain optimistic that this will increase my current income to be above the earlier weekly earning from weekly $30.00 to $40.00. And with this I know I will be in a position to make my loan installments in time and clear my loan on time or early as my in my first loan.

Thank you lenders for the support I have currently received from you and I hope you will again support me in raising funds for my loan and help me provide the best Hair salon services to my niche of Sega and other surrounding areas like Bumala and Luanda.

Monicah Ofwona Sega, Kenya

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