Entrepreneur
Name
Gideon
Member since
August 2014
On-time repayments
299 installments • 78%
About Me
My name is Gideon John Amefu. I come from a family of six, my parents inclusive. I live at New Weija a suburb of the Accra Metropolis. I am a student and I am currently at the Kwame Nkrumah University of Science and Technology pursuing a degree course in Civil Engineering.
I started a marketing business in order to lift some burden off my parents. I market products such as popcorn machines,hand-made crafted bead bags and purses, wooden bags and more via internet. The money I gain from the sale of these items are used to pay my school fees and my feeding. I also sometimes re-invest the money into other lucrative businesses to get my returns. As a young gentleman, I want to come out of the University prepared to affect my generation positively. I want to do this by training my fellow young ones the skills and appropriate way to marketing especially in Ghana and Africa- this will mean I should have a hands-on training in that regard. With the help of Zidisha and lenders I will promote my marketing plans.
I love to play table tennis, video games as well as football. At my free time I love to read my bible, search for more website where I can post my adverts and market more items online.
My Business
The business I do is online marketing of products. I mostly market products such as teaching aids to people online, door-to-door, through posters and advertisement. My Dad is a handicraft producer who mainly produces teaching aids in both wooden and digital forms. These teachings aids are a supplement to help teachers guide children in their formative stages. The teaching aids would help build their fundamental study of pronouncing words and how to communicate. There is a demand for these goods and services because there are a lot of schools encompassing my neighbourhood and these different schools need these teaching aids to help boost their level of communication to children. My business is much preferred because the teaching aids are sharp,real,easy to read and understand,quality,durable and very attractive and most of all very reasonable(in terms of cost). The business is profitable because there isn't much of a competiton and therefore we are able to supply to a large number of schools in the neighbourhood and make our profits. The main risks my business faces is that, should there be an error in the wording(digital form of teaching aids), it could be rejected and the cost of production is lost. However, this risk isn't so much of a problem because we have alternatives to remedy the situation whenever it occurs. I mostly make approximately 95usd every month. I believe through advertisement I can take over a greater number of schools in my country.
Loan Proposal
When I am given an amount of 355USD I would invest the money into online marketing of products. The main reason why I want to begin this venture is because I am in a Manufacturing Estate(Gicel) which seeks to help promote manufacturing businesses. However, the purpose of this manufacturing estate isn't being met. Therefore a lot of companies fold up after one or two years of entering this artisans village(Gicel). I therefore thought it wise to advertise the products of manufacturers in this artisan village online and on the media,in order to help boost their businesses. Amongst these manufacturers I would want to focus more on the sale of popcorn machines. There is a demand for this particular commodity because, people want to boost up their snack bars, restaurants, provision shops and others also do tabletop concessions(their main businesses). There is a preference for my services because I do door-to-door delivery of any item that is bought online @ a subsidized fee. This is a strategic plan in order boost sales in my country. This business is profitable because I negotiate with the manufacturers on the price of the item and sell it at a price higher than theirs(which is subject to negotiations i.e buyer-seller negotiations). In every business there is a risk and therefore my isn't an exception. The main risk I face is that, mostly I have to deliver the items before I am paid for the cost of services. I mostly make almost 81USD every month. I believe in taking marketing a step higher and promote businesses to achieve their purpose.
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Loan Info
Project Type
Classic Loan
Disbursed amount
$355.00
Date disbursed
Mar 12, 2015
Repayment status
On Time
Projected term
3 months
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Youghal Boy Jul 18, 2020
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